Spotlights On Rich

"We Are All Just One Person And One Skill Away From Total Success."

ATL Airport Chamber Cascade BMA Spotlight Rich Wilkins

Community Cleanup: Strengthening Bonds and Beautifying Streets

Cascade BMA takes a proactive approach to community engagement, organizing monthly clean-up initiatives within its designated area. The dual benefit of beautifying the streets and allowing business leaders to connect and build relationships forms the core of this community-centric effort. The association aims to prevent the "broken window effect," emphasizing the importance of a unified front in maintaining a visually appealing community.

Certificates are awarded to students and volunteers contributing their time, reinforcing the value of community service. Cascade BMA believes that unity is the key to not only keeping the community aesthetically pleasing but also fostering a sense of togetherness among businesses.

Webinars and Collaborations: A Gateway to Knowledge and Resources

Recognizing the need for continuous learning, Cascade BMA offers webinars for its members, with one to two sessions held each month and posted on YouTube. These webinars cover a range of topics, including interviews with government officials. The association leverages collaborations with the ATL Chamber, tapping into resources that enhance its members' knowledge and capabilities.

Meeting every 3-4 months, Cascade BMA ensures a regular cadence of communication and collaboration. The Advisory Board includes a member of the police force and a city council representative, reinforcing the connection between local businesses and the broader community.

Evolution and Unique Offerings: Building Consistency and Collaborations

Rich Wilkins reflects on the evolution of Cascade BMA, highlighting the inclusion of DJ and Melford McRae, whose marketing, website, YouTube, and printing skills have enhanced the association's visibility. Consistency in events and meetings, coupled with collaborations with local chambers and community organizations, sets Cascade BMA apart.

The association's recent success story revolves around beautification efforts, managed efficiently through a budgeting approach that spared the need for additional fundraising. Additionally, the use of YouTube has proved instrumental in disseminating information and educating the community about local leadership responsibilities.

Partnership with ATL Chamber: A Natural Extension of Friendship

Rich Wilkins shares the natural synergy between Cascade BMA and the ATL Chamber, rooted in a longstanding friendship with Carmenlita Scott, the President and CEO. The collaboration extends beyond the usual business realm, with shared resources and knowledge benefiting both organizations.

Anticipated Opportunities and Challenges: Embracing Technology and Collaboration

Looking ahead, Cascade BMA foresees the critical role of artificial intelligence for small businesses. Rich emphasizes the importance of professional development, particularly in keeping abreast of technological advancements. The association believes in offering benefits to employees through volunteering and insurance programs, reinforcing its commitment to holistic community support.

Upcoming Initiatives: Marking MLK Day of Service

Cascade BMA is gearing up for the Martin Luther King Day of Service on January 15, 2024. The association encourages community involvement through events like these, fostering a spirit of unity and service.

How the Community Can Support Cascade BMA: Showing Up and Collaborating

Cascade BMA invites the community to support its endeavors by doing business with its members, attending events and meetings, and collaborating with other chambers. The association emphasizes the power of "showing up and showing out for one another," highlighting the strength that comes from unified community support.

As Cascade BMA continues to evolve, it remains steadfast in its commitment to building a strong, collaborative community that thrives on unity, shared resources, and a collective vision for the future.

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In the heart of Atlanta, nestled between I-285, Industrial Boulevard, Camp Creek Parkway, and Benjamin Hayes High School, lies the vibrant community served by the Cascade Business and Merchant Association (Cascade BMA). For the past 16 years, Cascade BMA, has played a pivotal role in fostering unity among local businesses and residents. At the helm of this community-driven initiative is Rich Wilkins, who serves as the Vice President and has been an active member for 12 of the association's 16 years. Last week we looked at Rich as a person but his work with Cascade BMA needed a spotlight of its own.

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LegalShield and ID Shield: Affordable Protection

Spotlight on Rich Wilkins: A Multifaceted Professional and Entrepreneur

In the dynamic landscape of business and personal development, individuals like Rich Wilkins shine as beacons of expertise and influence. Rich is not only the President/CEO of "Rich Speaks Now," a management consulting firm specializing in Team Communications and Team Learning, but he also serves as an Independent Associate Senior Director for LegalShield and IDShield. Let's delve into the facets that make Rich a notable figure in the professional arena.

LegalShield and IDShield: Affordable Legal and Identity Protection

Rich Wilkins is an Independent Associate Senior Director for LegalShield and IDShield, offering a range of services including Employee Benefits, Small Business consulting, Commercial Drivers Legal Plans, Identity Theft, Reputation Management Protection, and Group Benefits expertise. His commitment to affordable legal and identity protection is evident through his comprehensive approach, providing services that cater to individuals, small businesses, and commercial drivers.

Website: Rich Wilkins - LegalShield

Business Expertise: Forming a Path to Success

Rich is passionate about helping entrepreneurs start their businesses on the right foot. Through LegalShield, he guides individuals in forming businesses, emphasizing the importance of legal protection from the outset. His expertise extends to Small Business Consulting, where he aids in navigating legal intricacies and developing strategies for growth.

Team Communications and Learning: "Put Your Money Where Your Mind Is"™

As the driving force behind "Rich Speaks Now," Rich brings a unique set of skills to the table. His management consulting company specializes in Team Communications and Team Learning, as exemplified by his original, interactive seminar series, "Put Your Money Where Your Mind Is"™. This series underscores the significance of aligning financial decisions with one's mindset, fostering a holistic approach to success.

Community Engagement: Advocacy and Leadership

Rich Wilkins is not just a professional; he's a community leader actively engaged in various organizations. He holds the position of Vice President of the Cascade Business and Merchants Association, President of the Cascade Business Alliance at Cascade United Methodist Church, and serves as the Atlanta United Way Services Committee Chair for Business Engagement. His advocacy for TAAC and the Atlanta Black Chambers further highlights his commitment to community empowerment.

Trusted Advisor and Entrepreneurial Spirit

With a rich background as an entrepreneur, consultant, and trusted advisor, Rich is uniquely positioned to guide businesses of all sizes. A graduate of The Amos Tuck School of Business Administration at Dartmouth College, Rich is certified to help businesses protect and grow, make informed decisions, and navigate change effectively.

National Track Record of Success

As the sole proprietor of "Rich Speaks Now," Rich boasts a national track record of success, having collaborated with renowned entities such as The Coca Cola Company, Center for Disease Control, Federal Express Corporation, and more. His diverse experience spans industries, showcasing his adaptability and expertise.

Personal Passions: Tennis and Literature

Beyond his professional achievements, Rich Wilkins is an avid reader with a particular fondness for two books: "Do Less Achieve More" by Chin-Ning Chu and "The Fifth Discipline" by Peter M. Senge. Additionally, he shares a love for the game of tennis, adding a personal touch to his multifaceted personality.

Rich Wilkins stands as a testament to the power of versatility in the professional world. From legal and identity protection to community leadership and entrepreneurial guidance, Rich is a well-rounded individual whose impact reverberates across various spheres. His commitment to empowering individuals and businesses reflects a dedication to creating a positive and thriving community.